Hearing this I am reminded that in an age where we now value desirable experience over physical things, we must measure and understand the experience of places, as well as the environment.
SPIN Unit’s pioneering work talks about this in terms of understanding the attractions of the ‘Invisible City’ as it is glimpsed in social media data allowing us to learn more about cities than we could have by analyzing their architecture alone.
FreeState is an experience design company. Part of international design practice HASSELL, FreeState works out of studios in London, Sydney, and Melbourne. Designing across physical and virtual environments, and spanning a multitude of sectors, they create experiences that help activate the world’s greatest cities, building, and brands.