What can Instagram say about culture? An even better question may be: can Instagram actually say anything at all about us? […] Instagram says nothing directly about culture and people because social media reveals less about society than it does about the way society makes use of social media. Instagram can tell us much about cultural practices and, in our specific area of interest and expertise, urban space. It is the way we interact with the medium—social media in this case—that makes studying Instagram pictures a big deal: if we know what we are looking for, of course. It is the way we use the medium to frame certain objects, spaces and ourself within the city that speaks out about the everyday and the occasional.