The cultural representation of alcohol consumption through social media data
Where people drink according to social media
What are the activities connected to drinking?
Charts to visualize our findings.
Second, we tested how many pictures represented drinking alone or together with someone. Nearly 60 percent of the pictures had social context and imaged parties and celebrations, or dinner with friends and family. Food was also in a major role in the pictures and there was seen a connection between wine consumption and food.
Places of drinking were also divergent when over 50 % of drinking was represented in restaurants and bar albeit THL reports that 77 % of drinking happens at home. This means that most of the drinking is not represented in social media and the image that social media gives, is biased and usually only the good parts of drinking is pictured. This finding was even more clear among women, when they represented only one percent of drinking in private space.
Social value, shared culture
Social and cultural distinction