Using social media data, the SPIN Unit team has been revealing and researching the ‘invisible lives’ of 38 Russian cities that will soon host FIFA 2019 public events.

Our main goal was to study human activity patterns to assess the quality of life of urban settlements to support the production of architecture competition briefs for the design major public spaces. Our analytics provide an unprecedented insight into the unique culture and trends of each individual city, and this understanding will enable architects, urban planners, and developers to successfully evolve and improve individual monotowns based on the changing needs and wants of their citizens.

Full report on methodology, data analytics, and results is under exclusive Strelka licence until 2018, and cannot be currently released by SPIN.

The hidden life of 38 FIFA cities

A study of human activity patterns to assess the quality of life in remote Russian cities that will host public events for FIFA 2019. Our analytics provide unprecedented insight into the unique culture and trends of each individual city by relying on user-generated data.
  • ClientStrelka KB
  • DateFebruary 2017
  • OutcomesData and Report
  • TeamDamiano Cerrone, Raul Kalvo, Panu Lehtovuori, Daniel Giovannini
  • LicensingProperty of Strelka KB
  • Share Facebook Twitter LinkedIn Pinterest