Comparing 60 districts within the Helsinki region, in relation to Instagram and Foursquare activity per sqm (y-axis) and population density (x axis, p/sqkm) we can visually select the 16 most popular and most populated districts. Our interest was to take into consideration all the 16: those that are more popular but less populated, and those in the opposite corner of the graph, for contrast. We can also group them by location and size, thus having 5-7 visually recognizable groups for further study about possible interrelations within them.
Popularity in time
Representation of a social activity on a big-time scale gives us a chance to identify general trend about life in a given area. During our timeline analysis of Instagram activity, we focussed on indicators, such as red-letter days or city scale events that help to denote who are the major social media actors of different districts. For instance, there are traditional celebrations such as Christmas and open international happenings such as Helsinki Design Week: observing what activities are recorded during these events in a certain area, we can estimate the level of “globalisation” of an area. There are also indicator areas, international mobility hubs such as Länsisatama – peaks of social activity that help mark global events of international significance.
Trend A (green)
Present in the Kruununhaka, Etu-Töölö, Kallio, Katajanokka, Vallila districts. High social media activity with seasonal increase during the summer. High peaks of activity during Christmas and New Year. No prevalence of international events, but high peaks of activity during numerous local events. Indicates lively, diverse locally popular residential/mixed-function areas.
Trend B (red)
Present in the Kaartinkaupunki, Kluuvi, Kamppi and Länsisatama districts. Consistently high level of social media activity throughout the year, as well as at the weekly level, with an increase on Fridays/Saturdays. High synchronised peaks of activity during large international events (e.g. Helsinki Design Week) and comparatively low activity during local holidays (e.g. Christmas). Relates to globally popular areas with a significant cultural/social value.
Trend C (blue)
Present in the Alppiharju, Taka-Töölö and Toukola districts. Low social media activity on average, with slight seasonal increase in the summer, and high peaks during local events. Corresponds to locally popular, mainly residential areas.
Trend D (purple)
Present in Punavuori and Ullanlinna. High level of social media activity throughout the year, with a marked drop around Christmas, New Year, and Midsummer and with no prevalence of international events. Even though areas are popular and diverse, this pattern can indicate a touristification process, visible by pronounced migration of expats during the aforementioned “family” holidays.
Trend E (yellow)
Present in the Eira and Kaivopuisto districts. Very low level of social media activity with a strong pronounced seasonal increase during the summer. Can be an indicator of a very touristified area or of an area with specific function (recreation).