Although SPIN is a non-profit organisation, it does not necessarily have at its core the pursuit of an idealistic urban ideal or social activism. SPIN intends to differentiate itself from the larger landscape of urban activism and philosophy by providing, rather than a unified goal or the deployment of specialised planning techniques, a fresh and coherent school of thought. Describing the complexity of the relations and collisions between individuals and the city calls for an interdisciplinary approach. That is why SPIN includes architects, urban planners, an artist, a philosopher, and a physicist. All members of SPIN have a genuine appreciation for the research activity involved in urban studies and regional planning, as well as the variety of methods and techniques it entails.

SPIN prides itself on its communication and presentation. Particular attention is reserved for the way results, methods, and expert advice are offered to the client and the public at large. We provide a visual and organic outlook on complex data sets, planning strategies and dynamics through traditional techniques, good design, and a variety of artistic practices.

The practice of city planning and society at large can benefit from our work. We aim to hack the invisible city, leverage the secret strengths of urban spaces, and explore how the many characters, all the different layers of the urban fabric come together.

The SPIN Unit studies anthropic phenomena directly connected to the use and management of space. Spatial morphology is analysed at scales where human interactions emerge and can be studied. Established as a human-centric discipline, our approach considers the alterations of spatial features that emerge from human actions and interactions. Conversely, it also studies how the urban space influences humans and their behaviour.

Our academic background and experience in urban and regional planning has been growing towards an interdisciplinary approach in order to expand our range of research questions. By opening our practice to cross-pollination with art and design, we mean to enhance the fundamental scientific nature of our research practice to address questions that can benefit from a wider intellectual debate, lateral thinking, and unconventional lines of action.

Our interdisciplinary approach brings together different minds to tackle complex problems that span disparate fields of study and schools of thought, to produce a single and unique solution. At the same time, the fluid, eclectic nature of SPIN lends itself to providing a multifaceted outlook onto apparently monolithic issues in urban planning and social systems.